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<h1>SEO - Are You Making The Search Engines Mad?</h1>

If you've been involved in SEO (search engine optimization) for
a while, you may remember the time when you could create a web page
and get it ranked at the top of any search engine with little
effort.
All you had to do was load up the page with the keywords you
wanted to rank high for, make sure your meta tags were stuffed with
those same keywords, submit the page and within a few days or weeks
you've captured a top 20 or even top 10 result.
The major search engines were pretty easy to figure out. Some
focused on the first 90 characters on a page, others gave more
weight to the title tag in your HTML, another paid more attention
to the overall content and finally some used a combination of
factors to determine a page's rank. And if you were a search engine
expert, you knew which engine looked for what information.
Back then, you didn't get penalized much for keyword stuffing,
hidden text, and some of the other tactics that can get you into
trouble in today's world.
The bottom line is search engine optimization for the average
webmaster was almost like a cakewalk years ago.
Well, times have certainly changed! Those same methods described
above will not only hurt your rank, they can even get your banned
from the engine permanently.
Below you'll find some search engine optimization techniques
that may have worked well in the past but have now been known to
penalize you if you implement them.

Useless Link Exchanges

It used to be you could go scout out other websites that were
related to yours and swap links to help boost your link popularity.
These days the search engines are frowning on certain link exchange
strategies.
The best kind of link exchange is one that offers a contextual
link to both parties. So instead of creating a "page-o-links" that
no one will even read, offer your potential link partner a
contextual link in an article that is related to their site. Ask
your partner to do the same for you. The search engines will see
this link as a much better quality link than a link from a page
chuck-full of other sites.
Let's say you have a website on dieting. Instead of creating a
"list-o-links" page titled "Other Diet Resources" where you list
300 different partner links, write some diet-related articles and
recommend a few of your link partner's sites within the context of
the article.
I'm not saying avoid link directories altogether. There are some
good ones like Yahoo!, JoeAnt and The Open Directory to name a few.
None of these directories require a link back to them and they all
have a pretty high Google PageRank.

Doorway Pages

Doorway pages are small, keyword focused pages that mainly serve
the purpose of getting the visitor to your affiliated web site.
They usually offer no value to the website as a whole, and often
times they are cluttered with several different affiliate
links.
Google is smart and can scope those kinds of pages out. You may
be penalized if it finds these on your site.

Hidden or Tiny Text

This is an OLD tactic and it amazes me people still use
this.
Using white text on a white background or making your text so
small it is hardly visible to the human eye is one of the oldest
search engine tricks in the book.
Many people would use this technique to hide tons of keyword
phrases they wanted to rank high for by hiding the text at the very
bottom or top of the page and make it match the background color so
they are invisible. Others would use a tiny font to add these
keywords in various places all over the site. The human eye may
have a difficult time finding them but the search engine spiders
would.

What You Should Be Focusing On...

Unique content rules. Don't get stressed out about your meta
tags, link lists, number of backlinks, etc. If you want the search
engines to love you, build a website with lots of unique content,
get a couple of high-quality sites to link back to you (Yahoo, The
Open Directory, etc.) and develop a good link exchange program
(described above).
That's it! Keep building content and make your site as useful as
possible. Pretty soon people will link to you voluntarily and your
link popularity will begin to increase.
Write for humans, not the search engine spiders. Forget about
keyword density (the ratio of a keyword phrase to total body
content), just write for real people. After all, rumor has it that
Google is using humans to review sites anyway! Could this be the
future of search engine rankings? Only time will tell.

Bottom line: Don't take shortcuts. Be ethical and work hard
to build the best site you can. You'll be rewarded in the end.

<div>Author Info 
Lisa Irby is the author of 
<a target="_new" href="http://www.2createawebsite.com">http://www.2createawebsite.com</a>,
a site that offers tutorials on web hosting, HTML,
traffic-building, earning money and more.
</div>

Article Source: <a href="http://www.innoarticles.com" title="Your #1 Source For Quality Articles">InnoArticles.com</a>
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