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<title>Podcoaching: How to Use a Podcast to Gain New Coaching Clients, Part 3</title>
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<h1>Podcoaching: How to Use a Podcast to Gain New Coaching Clients, Part 3</h1>

Podcasting connects people who have a message with people who
want to hear it. Yet, how can coaches take advantage of creating
and hosting a podcast for their own coaching businesses?
In Part 3, you'll discover how to incorporate elements of your
coaching personality into a podcast so you connect with
listeners.
Here are some tips on how to build rapport with your listeners
so that your coaching style comes through:
<ol>
<li>
If you're funny, be funny. Nothing can get listeners to tune
in to your podcast week after week than to hear witty and humourous
remarks. Even if you target executives, don't be afraid to let your
fun side show through.</li>
<li>
Include personal details. This doesn't mean that you reveal
you darkest secret or a list of your cardinal sins. Instead, offer
your listeners a taste of who you are by talking about the weather
in your area, your thoughts on a major news story, a funny
encounter you had with a business associate or the great time you
had at a family dinner. Be careful what you reveal about yourself,
but on the flipside, don't be afraid to let your human side show
through.</li>
<li>
Don't read from a script. It's okay to have bullet points
written down, but don't read word for word from a document. Your
listeners will be able to sense this and you'll end up sounding
boring. Try your best to be conversational and you can really only
do this without the presence of notes.</li>
<li>
Be controversial, be witty, just don't be boring.
Podcoaching is a form of entertainment and while you should be nice
to your clients, that niceness will come across as boring while
you're podcoaching. Don't be shy about taking an unpopular position
on a topic in your podcast. Having an opinion will shake your
listeners and get them to subscribe to your podcast.</li>
<li>
Use music, but not copyrighted music. Jazz up your podcast
with some music. Add it to your intro, your outro and everything in
between. Just remember not to use copyrighted music. Even that tune
you love from ABBA that you recently bought from iTunes is
copyrighted music, so don't use it. Instead, type in royalty-free
music in your favourite search engine and you'll be able to buy
tunes that sound similar to the sound you're looking for at a low
price.</li>
</ol>
No matter who your target audience is, when you podcoach, it's
important to use a bit of personality to spice it up. In Part 4,
we'll look the reasons why focusing on your target market's pain
points in your podcast will make you more successful then just
winging it.
&#169; 2006 Leesa R. Barnes. All Rights Reserved Worldwide.

<div>Author Info 
An Internet maverick with a solid technology background, Leesa
Barnes helps businesses use podcasting to drive search engine
traffic to their website and build profitable relationships with
their customers. She is co-author of 
Jump Start Your Podcast and she comments on podcast
optimization techniques in her blog called 
Podonomics. Visit 
<a target="_new" href="http://www.leesabarnes.com">http://www.leesabarnes.com</a>
and sign up to receive a free ecourse called 
5 Ways a Podcast Can Boost Your Business.
</div>

Article Source: <a href="http://www.innoarticles.com" title="Your #1 Source For Quality Articles">InnoArticles.com</a>
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