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<title>How To Optimize A Dynamic Website</title>
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<h1>How To Optimize A Dynamic Website</h1>

Internet technologies and e-commerce are advanced now and still
developing day by day. As a result people prefer to have a dynamic
website for their businesses or their online presence. So for some
webmasters or new search engine optimizers who have experience in
doing SEO for a simple static websites becomes necessary to know
also about how to optimize a Dynamic Website?
For successful search engine optimization (SEO) of a dynamic
website it is require to have some complex search engine technology
and methods that are substantially different and much more
sophisticated than the SEO techniques used for ordinary, more
conventional "static" web sites.
In this article you can find some useful and important tips for
how to optimize a dynamic website but first I would like to
describe about what are Dynamic Websites?

Introduction to Dynamic Websites:
 Now days often business websites are dynamic means that the
web pages are dynamically built pages that allow user interaction
and online shopping cart is an example for that.
Dynamic websites are websites whose pages are generated on the
fly and usually built with a programming language such as ASP, PHP
or JAVA. Often Dynamic sites are database-driven means that the
site content is stored in a database and the dynamic code "pulls"
the content from a database.

Problems in indexing Dynamic URLs:

It is really difficult to get dynamic web sites properly indexed
in the major search engines unless they are professionally
optimized. Even most search engines claim that they now index the
majority of dynamic web sites but still only in some cases and it
is limited to a number of URLs.
One of the most important reason behind having problem with
dynamic sites to get indexed by major search engines is that Search
engines often consider a dynamic URL as a set of infinite number of
links.
Now days often dynamic web pages are created "on the fly" with
various technologies such as ASP (Active Server Pages), Cold Fusion
technology, JSP (Java Server Pages) and so on. Now all these pages
are user friendly and works very will for real users actually
visiting the web site, but they usually create a mess with most
search engine spiders.
The main reason behind it is because all dynamic pages do not
even exist until a user actually goes through a query or variable
that generates the pages. Often search engine spiders are not
programmed to select or choose any of query or variables. In this
way, those dynamic pages do not get generated and that is why do
not get to be indexed.
One of the main difficulties with search engine spiders are that
they cannot read and are not trained to understand any of the
dynamic databases of URLs which either contain a query string
delimited by a question mark or any other database characters
(#&amp;*!%) that refers to as "spider traps." Once a search engine
spider falls into any of those traps, it usually spells bad news
for that dynamic web site.
As a direct consequence that most search crawlers have
significant problems "reading" any level into a typical dynamic
database, most of these search engine spiders have been programmed
to initially detect and then ignore most dynamic URLs.

How to optimize a dynamic website to get it indexed by major
search engines:

1. Using URL Rewriting Tools or Softwares - There are some
URL Rewriting Tools and software available on the web that converts
a dynamic URL to Static URLs. So it is better to use these tools to
convert a dynamic URL of your site to Static URL.
For an example- Exception Digital Enterprise Solutions offers
software that helps to change the dynamic URLs to static ones.
In this way, changing a dynamic URL to static one helps it to
get easily indexed by search engines.

2. Using CGI/Perl Scripts - Using CGI/Perl scripts is one of
the easiest ways to get your dynamic sites indexed by search
engines. Path_Info or Script_Name is a variable in a dynamic
application that contains the complete URL address.
In order to correct this problem, it is needed to write a script
that will pull all the information before the query string and set
the rest of the information equal to a variable.
When you are using CGI/Perl scripts, the query part of the
dynamic URL is assigned a variable. So, in the above example
"?id=586" is assigned a variable, say "X".
 The dynamic URL www.xyz.com/abcproduct.asp?id=586
will change to- www.xyz.com/productname/A
through CGI/Perl scripts that can be easily indexed by the
search engines.

3. Managing Web Servers-


Apache Server - Apache has a rewrite module that enables you
to turn URLs containing query strings into URLs that search engines
can index. This module however, isn't installed with Apache
software by default, so you need to check with your web hosting
company for installation.

ColdFusion - It is needed to reconfigure ColdFusion on your
server so that the "?" in a query string is replaced with a '/' and
pass the value to the URL.

4. Static Page linked dynamic Pages - Creating a Static Page
that linked to an array of dynamic Pages becomes very effective
especially in case you are the owner of a small online store.
Initially just create a static page linking to all your dynamic
pages. And optimize this static page for search engine
rankings.
Make sure to include a link title for all the product
categories, place appropriate "alt" tag for the product images
along with product description containing highly popular keywords
relevant to your business. Submit this static page to various major
search engines including all the dynamic pages as per the
guidelines for search engine submission.
In this way if you are going to optimize a dynamic website then
all above tips can help you to successfully optimize your dynamic
website and your site will get indexed by major search engines
without facing any problem and you have a great chance to take your
site among top ranks on major search engines.

<div>Author Info 

Webexcel Solutions (ISO 9001:2000 Certified) A 
<a target="_new" href="http://www.webexcelsolutions.com">Software
Development Company</a> and an 
<a target="_new" href="http://www.webexcelsolutions.com/seo/index.htm">SEO
Company</a>
 Author involve in research and analysis of various search
engine strategies and alogrithms. For more articles by author
please visit- 
<a target="_new" href="http://coolslko.blogspot.com">Latest Google
SEO Tips and Strategies</a>
</div>

Article Source: <a href="http://www.innoarticles.com" title="Your #1 Source For Quality Articles">InnoArticles.com</a>
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