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<title>Blog & Search Engines - 3 Factors Why Search Engines Love Blogs</title>
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<h1>Blog & Search Engines - 3 Factors Why Search Engines Love Blogs</h1>

Nowadays, blogging has become so popular that it seems that this
technology has been around for ages. What is a blog? A blog is like
an online journal that anyone can share his or her experience,
personal story, or expertise with readers. With Wordpress and
Blogspot, anyone can start his or her blog online easily. Now, even
businesses are using blogs to connect with their prospects and
customers.
If you search for particular information in the search engine,
you will probably find some of the listings are blogs rather than
normal websites. So why search engines love blog so much? A lot of
search engine optimization or SEO practitioners have already
include blogs as one of their MUST-HAVE optimization tools. Now,
let me share with you 3 factors why search engines love blogs and
why you must absolutely start a blog now:

1. Fresh content. All search engines love fresh content. A
site which updates its content regularly will tend to rank higher
on search engine result page. When you run a blog, you will post
content regularly to connect with your readers. Whenever you post a
new content, search engine spiders will visit your site and they
love new content. This will accelerate your SEO process and allow
your blog to rank well organically.

2. Unique content. Duplicate content destroy a SEO effort.
Unless you are posting other people articles or information on your
blog, you should be worrying too much. Nothing beats having unique
content on your site when it comes to search engine optimization.
If you write your own content, it will be written in a very natural
way that will not make search engines feel that you are spamming
them with keywords. Sometimes, webmasters purposely stuff too many
keywords inside their content which make search engines penalize
them and de-list their sites from the indexing. So with unique
content on your blog, search engines will reward your blog with
good organic rankings.

3. Off-page popularity. Blog is a social networking
platform. When you write quality and useful content, you will
attract a lot of readers and fans. In return, they will book mark
your site on various social bookmarking sites like Digg and
StumbleUpon, which increases the link popularity of your blog.
Search engines love sites with good link popularity as they want to
present useful sites to their searchers. With this factor, you
score another valuable point with search engines.
So if you do not have a blog, start blogging now. Choose a topic
of your interest or a niche in which you want to enter into, and
start allowing search engines to bring you tons of traffic to your
blog now.

<div>Author Info 
Cheow Yu Yuan is the co-founder of OOM, an online marketing
agency which provides 
<a href="http://www.optimalonlinemarketing.com/seo-singapore.html" target="_blank">Singapore SEO</a> services.
Check out more about 
<a href="http://www.optimalonlinemarketing.com/seo-singapore.html" target="_blank">SEO</a> at 
<a target="_new" href="http://www.optimalonlinemarketing.com">http://www.optimalonlinemarketing.com</a>
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