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<h1>New Business Crisis: In Your Mind Or In Your Market?</h1>

You just started a new business -- and you're becoming convinced
that no one wants your services -- at least enough to pay for them!
You're ready to give up. Are you being negative -- or facing a
tough market?
1. Take a reality check. Are others in your field experiencing
similar frustrations? Do you resemble those who succeed or are you
a maverick?
Research has demonstrated that some people are misfits for
specific places, jobs and organizations. And some products will be
misfits for some markets.
2. Reframe your question. Instead of "Should I give up?" ask,
"What are my options? Which option fills me with the most
energy?"
3. Review your game plan. When tactics and techniques don't
work, you may need a new strategy, i.e., "Who am I and where do I
want to go?"
4. Honor your feelings. After a big loss, or a series of
defeats, many people need downtime to regroup. But when you become
too negative to act, you're probably depressed -- a signal you need
specialized help.
5. Rule out economic explanations. In his classic book, The
Making of a Psychiatrist, Dr. David Viscott described a true case
in a prominent hospital: A patient's leg pain was diagnosed as
psychological, delaying x-rays that eventually revealed a broken
bone.
Similarly, consultants sometimes diagnose business and career
crises as "negative thoughts" or "lack of confidence."
Sometimes they're right. But sometimes you visualize clear skies
and, when you open the door, it's raining. Better to open an
umbrella than blame yourself for lack of sunshine.
I offer one-to-one consultations on career strategy.

<div>Author Info 
About The Author
Cathy Goodwin, Ph.D., is an author, speaker and career/business
consultant, helping midlife professionals take their First step to
a Second Career. 
<a href="http://www.cathygoodwin.com" target="_new">http://www.cathygoodwin.com</a>.
"Ten secrets of mastering a major life change" 
<a href="http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=0WBiwSkabit7sFsHvGbjTThW337pqgztzcakKFqxTD0=" target="_new" title="Reveal this e-mail address">mailto:s<a href='http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=0WBiwSkabit7sFsHvGbjTThW337pqgztzcakKFqxTD0=' onclick="window.open('http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=0WBiwSkabit7sFsHvGbjTThW337pqgztzcakKFqxTD0=', '', 'toolbar=0,scrollbars=0,location=0,statusbar=0,menubar=0,resizable=0,width=500,height=300'); return false;" title="Reveal this e-mail address">...</a>@cathygoodwin.com</a>
Contact: 
c<a href='http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=augPZyNNXNqckMUZ9fxODZyOiatYCencLOCrjwIwNEs=' onclick="window.open('http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=augPZyNNXNqckMUZ9fxODZyOiatYCencLOCrjwIwNEs=', '', 'toolbar=0,scrollbars=0,location=0,statusbar=0,menubar=0,resizable=0,width=500,height=300'); return false;" title="Reveal this e-mail address">...</a>@cathygoodwin.com
505-534-4294
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