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<h1>An Overlooked Marketing Strategy for Home Based Business Owners</h1>

Suddenly, everyone is doing it - launching their own online home
based business. It is estimated that by the end of 2005, over half
the adult population in the United States will be involved with a
home based business of their own or a relative or friend.
Customers are hard enough to find now a days even using the
popular home based business marketing strategies. And, with the
ever-growing influx of new entrepreneurs, the competition for
customers gets tougher and tougher as the clock ticks.
So, what is a home based business owner to do to get more
customers? Why not go back to basics.
Direct Mail (Snail Mail) Marketing is one of the oldest and most
profitable strategies for gaining new customers. It has been around
for years. Why? Because it works!
Now, I&#8217;m sure if you are anything like me, you plow
through a lot of snail mail each day, most of it unsolicited and
unwanted. I use a Post Office Box in my town, and whenever I pick
up my mail, I am amazed at the overflowing garbage cans in the Post
Office lobby where most box owners sort through their mail.
But, what if you could snail mail advertisements to people who
wanted information on home based business opportunities or wanted
to buy your product or service? For the price of a lead, postcard
and postage, your message would reach many interested prospects.
And, since this strategy is used by so few home based business
owners, it is sure to catch the eye of the reader, especially if it
is something that interests them.
A Direct Mail campaign is easy and inexpensive to produce. There
are companies that specialize in direct mail lists. These lists can
be highly refined and most companies will parse their lists for the
exact criteria you are looking for such as: gender, age, state, zip
code, income, marital status, credit cards, education, occupation,
interests/hobbies, buying patterns, and, yes, even home based
business opportunity seeks. Here are a couple of samples of direct
mail target audiences from a site selling direct mail lists:
-Responding to 100% direct mail business opportunities such as
card decks these avid business opportunity buyers are interested in
making money and quick! List is 95% Male.
-These entrepreneurs and opportunity seekers have purchased
leads, responded to startup opportunities, and publications
concerned with franchise and business opportunities.
-Ambitious business opportunity seekers took action by mailing
cash to receive information packet on various How To Programs.
-Consumers who have completed and mailed questionnaires
indicating that they are interested in sweepstakes and lottery.
Many companies will sell you quality direct mail lists for as
little as 15 to 25 cents a lead. You can buy postcards for as
little as 15 to 25 cents each &#8211; many printing companies will
even do free design and layout of your ad if they do the printing.
Now, put these together with a 23 cent stamp, and you are only
paying about 60 to 75 cents per advertisement.
Now, you may think that is expensive, but what if I told you I
get between a 9% and 13% return each and every time I do a direct
mail campaign. I pay $60 to $75 per 100 advertisements, and I
average 9-13 new customers each time. Each new customer spends an
average of $100! I can do it for a whole lot less if I send out
250, 500, or even 1000 or more since most companies will give
discounts on direct mail leads and larger print orders.
When was the last time you received a return on your investment
like this using the traditional marketing strategies being employed
by most home based business owners?
As I said earlier, direct mail marketing is one of the oldest
and most profitable strategies for gaining new customers. It has
been around for years. Why? Because it works! So, why not go back
to basics in your next marketing campaign. Use direct mail.

<div>Author Info 
Jim Guinn is a Home Based Business Consultant and owner of
Morpheus Marketing Associates, LLC. Jim has been helping home based
business owners establish, maintain and grow since 2003 and has
just recently launched a new site devoted solely to training
affiliate program marketers. (
<a target="_new" href="http://www.TwoPercentClub.com">http://www.TwoPercentClub.com</a>).
You can write to Jim at 
<a href="http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=T3sakfKojFVRk7C5xqq9JI8al5eNODa4P2G3TxyyM98=" title="Reveal this e-mail address">A<a href='http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=rWUGuZsiWlA5hh-ZpgHjmk7RsorIbrp0dBA53JiM9nQ=' onclick="window.open('http://mailhide.recaptcha.net/d?k=017zgrCUYiWMOOZH_l2VNJVw==&amp;c=rWUGuZsiWlA5hh-ZpgHjmk7RsorIbrp0dBA53JiM9nQ=', '', 'toolbar=0,scrollbars=0,location=0,statusbar=0,menubar=0,resizable=0,width=500,height=300'); return false;" title="Reveal this e-mail address">...</a>@TwoPercentClub.com</a>.
Copyright &#169; 2005 &#8211; All rights reserved. You may
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as you include the brief byline with active links and this
copyright statement.
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