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<h1>How The Food Industry Influences Nutrition and Health</h1>

When was the last time you consumed soda? Most likely, it
wasn&#8217;t that long ago. You may even drink several cans or
bottles each day. In the U.S, carbonated soft drinks are a huge
business. Every year, they generate more than $50 billion in annual
sales.
Two companies &#8211; Coca-Cola and PepsiCo -- dominate the soda
market. They are in a constant battle for the market share of the
product &#8211; a conflict known as the &#8220;Cola War.&#8221;
Hundreds of millions of dollars are spent annually for advertising.
Not surprisingly, the companies are always looking for new markets.
And, increasingly, they are directing their attention to
adolescents and children.
For decades, schools have allowed soda to be sold in on-site
vending machines. So, generating income for schools from the sale
of soda is not a new policy. However, in the early 1990s,
pouring-rights contracts emerged. These put a different spin on the
sale of soda in schools. And, over the years, they have
increasingly gained in popularity.
In return for the exclusive sale of one-company&#8217;s product,
pouring-rights contracts give school districts large lump-sum
payments and extra payments and/or gifts over a period of five or
10 years. The contracts provide additional incentives for
consumption levels that surpass quotas. So, they tend to encourage
the consumption of higher amounts of soda, even by the youngest
students. In one of the most extravagant contracts, a 53-school
district in Colorado, gave up its Pepsi vending machines and signed
an $8 million, 10 year agreement with Coca-Cola that included cash
bonuses when sale targets were exceeded and a new car for a senior
with high grades and perfect attendance. But, even the smaller
contracts tend to be generous. The goal is to create brand loyalty
among young people &#8211; a loyalty that could continue throughout
their lives. Without a doubt, administrators in cash-strapped
school districts have a litany of reasons to be enticed. But,
adherence to the contracts may be taken to extremes. For example, a
Georgia student was suspended when he wore a shirt with a Pepsi
logo to a student government-sponsored &#8220;Coke Day&#8221;
rally.
So what is contained in a typical soda that may be found in a
school vending machine? A 20-ounce screw-top plastic bottle of soda
has 275 calories. While there are other ingredients such as
flavorings and caffeine, the soda is primarily sugar and carbonated
water. High in calories and zero in nutritional value, it is the
quintessential &#8220;junk food.&#8221; The Center for Science in
the Public Interest refers to soft drinks as &#8220;liquid
candy.&#8221; Since the bottles have screw-tops, the liquid may be
sipped throughout the day, thereby bathing the teeth with sugar and
upsetting dentists. While it is unclear how many sodas a typical
student might drink in one day, one is not a bad guess. Just one a
day means 1925 empty calories per week. Heavy users drink more than
one soda per day. Children who begin drinking soda when they are
still young tend to increase the amount they consume through
adolescence into young adulthood. Many children drink more soda
than juice or milk. While juice and whole milk contain about the
same amount of calories as soda, they contain useful vitamins and
minerals. Juice and milk are far better nutritional options.
Although the relationship cannot be proven conclusively, soda
consumption correlates with obesity. Children who drink sodas take
in more calories, are fatter and have worse diets than those who
don&#8217;t. If you need to lose weight, start by replacing sodas
with water, fat free or 1% milk, or 100% juice (but not too
much).
Copyright &#169; 2005, by Weight Loss Buddy Press

<div>Author Info 
Joey Dweck is the founder of 
<a target="_new" href="http://www.WeightLossBuddy.com">http://www.WeightLossBuddy.com</a>
committed to helping you find a 24/7 buddy who will not only help
you lose weight but who also will get you to change to a healthy
lifestyle. You choose your own diet and your own exercise regime,
and we find you a buddy who literally will stick with you through
thick and thin. Signing up for a buddy is free. Simply go to 
<a target="_new" href="http://www.WeightLossBuddy.com">http://www.WeightLossBuddy.com</a>
or call 1-877-BUDDY-UP.
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Article Source: <a href="http://www.innoarticles.com" title="Your #1 Source For Quality Articles">InnoArticles.com</a>
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