Freelance Writers: How to Get Repeat Business from A Niche Market -- Easily & Continually

Freelance writers, did you know that you can get repeat business from a niche market -- easily and continually? Did you also know that you can make this market so profitable that it may be the ONLY market you will ever have to target? How do you do this? In the following three ways:

1. A real estate success story: Anyone who lives in the New York City area knows about the real estate mogul, Barbara Corcoran. To condense her success story, Ms. Corcoran became a huge success by creating the Corcoran Report, which educates consumers on the NY real estate market.

Ms. Corcoran created this report as a marketing tool, sending it first to the New York Times. They used the report in a story and pretty soon other media outlets referenced the report. Soon after, when the media needed an expert on the New York real estate market, who do you think they called? Her, of course.

The moral of this story? Create a product that is uniquely yours to create a buzz about your business. This can be an e-book on the ins and outs of your industry; an award created by your company recognizing some aspect of your industry; a crossword puzzle; a game; the choices are endless.

The point is to have your business attached to something unique, useful and valuable that industry folk will refer to again and again (NOTE: a whimsical, fun product works well too).

2. Reach out and touch: This is not rocket science. You have to constantly remind people that you are in business. So, choose two marketing methods you can afford to repeat and use them all the time. Eg, stay in touch on a weekly, monthly, quarterly basis -- however often you deem is most appropriate for your sector.

Newsletters, e-campaigns and postcards are standard. However, you might try sending special invitation cards, a clipping of an interesting news item, a seasonal recipe, news of a special upcoming industry event -- the ways and reasons to stay in touch are endless.

The point is to that you do so that when potential clients are ready for your type of product/service, your business is the first one to pop in their heads. NOTE: Don't try to sell clients every time you reach them. I mean think about it, would you always want to hear from someone who is trying to sell you something?

A one liner about what you do placed unobtrusively in your contact is sufficient to remind your target market about your service. It IS okay to "sell" via things like special deals and discounts though.

3. Go wide and deep: What I mean by this is offer complementary products and services so that your clients can get everything they need from you. To do this, you can partner with individuals or companies, or create the service in-house. If you decide to offer the service in house, be careful not to stretch yourself so thin that you become sloppy with your primary product/service.

For example, if you are a freelance writer, some partnerships you might want to create are with a graphic designer, a search engine consultant, a printer and a web designer. This way, you can offer all of these services to potential clients, increasing your income significantly -- and for years to come!