If you are currently selling your own product you may have overlooked the importance of up selling and how you can quickly and easily implement it to create additional income from your existing traffic.
There are many ways of creating an up sell for your product such as offering a free email or telephone consultation for an additional fee where customers can ask you any questions they like about how to improve their business.
But by far the most popular way of generating additional profits is to offer resale rights to your product so that your customers can sell it on their own website and keep 100% of each sale that they generate.
In order to create an up sell offer on your website you will need to create a separate order page that visitors are taken to when they click the order buttons on your main product sales letter.
Because the person is already in the buying frame of mind and ready to purchase your product its the perfect opportunity to offer an additional item for a set fee which they can choose to add to their order or not.
If your product is high quality and in demand many customers will not hesitate to order the resale rights as they will recognise the value of being able to sell it on their own website and send a recommendation to their opt in list to generate quick profits.
So if you are selling your own product which is an ebook that you have written or have had written for you by a ghost writer you should consider offering the resale rights as an up sell on your order page. If it sells for $47 you can allow your customers to add the resale rights to their order for an additional $17.
This works especially well if the product is new on the market because the first people to buy the resale rights and start selling it will make the most profits before it becomes saturated with too many people promoting it.
Offering the resale rights when the product is new can result in a huge surge in sales as customers scramble to get hold of it first and start selling it by either buying traffic or recommending it to their own list.
Another option available to you is to offer master resale rights to your product which will not only allow customers to sell the product on their own website but will also allow them to sell the resale rights.
If you are going to sell the resale rights to your product you should insert backend offers into the content for your other products or for products your are promoting as an affiliate. You can also recommend your newsletter or ezine which will help to build your list.
This will create an additional income stream and as your ebook spreads across the internet with hundreds of people selling it your backend offers will reach more and more people without any extra cost to you and totally on autopilot.